Her designs reflect a Nawabi style with a modern touch, setting them apart from the crowd. She plays with intricate designs and cuts, creating a dramatic effect that is both unique and appealing. Her eye for detailing is her unique selling point, and each piece is handcrafted with love and warmth, making her clients fall in love with her intricate designs and bringing smiles to their faces.

Her love for colors and designs emerged at a young age, as she was a family fashionista with a deep passion for women's wear. She experiments with a plethora of colors and fabrics, using her imagination to create unusual fabric amalgamations that turn into beautiful pieces of art. Rehana refuses to follow rules and dares to bring together two different worlds of grandeur and elegance into her single creation.

Over the years, Rehana Basheer has become an expert in designing clothes and now produces at least 30-50 designs a day, up from 10-15 when she started. Her designs are popular among well-known celebrities and industrialists, and she has made her mark in both the fashion and film industries. Today, she is proud to work out of a posh boutique on Harrington Road, supporting 124+ artisans and employees with their livelihood.